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Medicare-certifiedSkilled Nursing

Willow Creek Nursing and Rehabilitation Center

Goldsboro, North CarolinaMedicare inspection record
(919) 736-2121

About Willow Creek Nursing and Rehabilitation Center

Willow Creek Nursing and Rehabilitation Center is a for profit - limited liability company nursing home in Goldsboro, NC with 200 certified beds.

Community at a glance

Capacity

200 residents

Location

Goldsboro, NC

Status

Listed in a public registry

Care & services offered

Skilled Nursing

Contact & location

2401 Wayne Memorial Drive, Goldsboro, North Carolina 27534

(919) 736-2121

Medicare inspection record

From CMS Care Compare, the federal record every Medicare-certified nursing home is held to. Data as of September 1, 2026. Check it on Medicare.gov

At its most recent standard inspection, on March 19, 2026, state inspectors cited 9 health deficiencies (the North Carolina average is 4.7).

Nurses and nurse aides spend 3 hours 35 minutes with each resident a day, below the North Carolina average of 3 hours 51 minutes.

Medicare fined Willow Creek Nursing and Rehabilitation Center 3 times in the last three years, $15,696 in total.

Staffing

MeasureThis home
Nurse and aide time per resident, per day3 hours 35 minutesBelow the North Carolina average
Registered nurse time per resident, per day30 minutesBelow the North Carolina average
Nursing staff who left in the past year59%Above the North Carolina average

1 administrator has left the home in the past year.

Inspections

24 health citations in the last three years. Each one is a federal standard inspectors found the home was not meeting.

June 11, 2026 · Complaint investigation · 5 citations

  • Keep all essential equipment working safely.

    Risk of harm, no one hurt, widespread (level F)EnvironmentalFrom a complaintCorrected Jun 30, 2026
  • Provide appropriate treatment and care according to orders, resident’s preferences and goals.

    Risk of harm, no one hurt, a few residents (level D)Quality of Life and CareFrom a complaintCorrected Jun 30, 2026
  • Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.

    Risk of harm, no one hurt, a few residents (level D)Resident RightsFrom a complaintCorrected Jun 30, 2026
  • Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards.

    Risk of harm, no one hurt, a few residents (level D)Resident Assessment and Care PlanningFrom a complaintCorrected Jun 30, 2026
  • Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist.

    Risk of harm, no one hurt, a few residents (level D)Pharmacy ServiceFrom a complaintCorrected Jun 30, 2026

March 19, 2026 · Standard inspection · 2 citations

  • Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.

    Risk of harm, no one hurt, a pattern (level E)Nutrition and DietaryCorrected Apr 7, 2026
  • Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.

    Minimal harm or risk, a pattern (level B)Resident RightsNo revisit needed
February 13, 2026 · Complaint investigation · 2 citations+
  • Provide appropriate treatment and care according to orders, resident’s preferences and goals.

    Residents were harmed, a few residents (level G)Quality of Life and CareFrom a complaintAlready fixed before the inspection
  • Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.

    Residents were harmed, a few residents (level G)Quality of Life and CareFrom a complaintAlready fixed before the inspection
January 24, 2025 · Complaint investigation · 1 citation+
  • Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.

    Risk of harm, no one hurt, a few residents (level D)Resident RightsFrom a complaintCorrected Jan 29, 2025
December 6, 2024 · Standard inspection · 7 citations+
  • Ensure that residents are free from significant medication errors.

    Risk of harm, no one hurt, a few residents (level D)Pharmacy ServiceFrom a complaintCorrected Jan 24, 2025
  • Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.

    Risk of harm, no one hurt, a few residents (level D)Resident RightsFrom a complaintCorrected Jan 24, 2025
  • Protect each resident from the wrongful use of the resident's belongings or money.

    Risk of harm, no one hurt, a few residents (level D)Freedom from Abuse, Neglect, and ExploitationFrom a complaintAlready fixed by May 19, 2024
  • Ensure services provided by the nursing facility meet professional standards of quality.

    Risk of harm, no one hurt, a few residents (level D)Resident Assessment and Care PlanningCorrected Jan 24, 2025
  • Ensure that nurses and nurse aides have the appropriate competencies to care for every resident in a way that maximizes each resident's well being.

    Risk of harm, no one hurt, a few residents (level D)Nursing and Physician ServicesCorrected Jan 24, 2025
  • Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.

    Risk of harm, no one hurt, a few residents (level D)Resident Assessment and Care PlanningCorrected Jan 24, 2025
  • Provide safe and appropriate respiratory care for a resident when needed.

    Risk of harm, no one hurt, a few residents (level D)Quality of Life and CareCorrected Jan 24, 2025
November 30, 2023 · Standard inspection · 7 citations+
  • Set up an ongoing quality assessment and assurance group to review quality deficiencies and develop corrective plans of action.

    Risk of harm, no one hurt, widespread (level F)AdministrationCorrected Dec 28, 2023
  • Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered.

    Risk of harm, no one hurt, widespread (level F)Resident RightsCorrected Dec 28, 2023
  • Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.

    Risk of harm, no one hurt, a pattern (level E)Nutrition and DietaryCorrected Dec 28, 2023
  • Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.

    Risk of harm, no one hurt, a pattern (level E)Quality of Life and CareFrom a complaintCorrected Dec 28, 2023
  • Provide care and assistance to perform activities of daily living for any resident who is unable.

    Risk of harm, no one hurt, a few residents (level D)Quality of Life and CareFrom a complaintCorrected Dec 28, 2023
  • Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.

    Risk of harm, no one hurt, a few residents (level D)Resident RightsFrom a complaintCorrected Dec 28, 2023
  • Provide appropriate care for a resident to maintain and/or improve range of motion (ROM), limited ROM and/or mobility, unless a decline is for a medical reason.

    Risk of harm, no one hurt, a few residents (level D)Quality of Life and CareCorrected Dec 28, 2023

Fines and payment denials

3 fines totaling $15,696 in the last three years.

  • February 13, 2026Fine: $4,563
  • February 13, 2026Fine: $4,563
  • December 6, 2024Fine: $6,570

About the home, per Medicare

Ownership
For profit - Limited Liability company
Legal business name
Birch LTC Group, LLC
Medicare-certified beds
200
Average residents per day
165
Accepts
Medicare and Medicaid
First certified
June 1, 1974
Part of a chain
Principle Long Term Care, 40 homes
Inside a hospital
No
Continuing care retirement community
No
Resident or family council
Resident
Sprinklers in all required areas
Yes
CMS Certification Number
345113

Location

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2401 Wayne Memorial DriveGoldsboro, NC 27534

12 other communities within 10 miles

Senior living near Goldsboro

Questions about Willow Creek Nursing and Rehabilitation Center

How did Willow Creek Nursing and Rehabilitation Center do on its last inspection?+

State inspectors visited on March 19, 2026 and cited 9 health deficiencies, 7 of them from complaint investigations. The North Carolina average is 4.7.

How much nursing care does each resident get at Willow Creek Nursing and Rehabilitation Center?+

Nurses and aides spend 3 hours 35 minutes with each resident per day, including 30 minutes from registered nurses. 59% of nursing staff left over the past year.

Has Willow Creek Nursing and Rehabilitation Center been fined by Medicare?+

Yes. Medicare fined Willow Creek Nursing and Rehabilitation Center 3 times in the last three years, totaling $15,696.

Does Medicare cover skilled nursing?+

Medicare covers up to 100 days of skilled nursing per benefit period after a qualifying 3-day hospital stay — fully for the first 20 days, then with a daily copay. Long-term custodial stays are generally not covered.

How much does a nursing home cost?+

A semi-private room averages about $7,900 per month nationally; private rooms cost more. Medicaid is the largest payer for long-term nursing home care.

What is the CMS star rating?+

Medicare rates nursing homes 1 to 5 stars on its Care Compare site. We don't repeat those stars here. Each nursing home page shows Medicare's underlying record instead: inspections, staffing and fines, with a link to check it on Medicare.gov.

Senior living in Goldsboro Skilled Nursing in North Carolina Skilled Nursing guide Information last updated October 2026