139 GRANT AVE, Eatontown, NJ 07724
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Medicare-certifiedSkilled Nursing
Shore Pointe Care Center
Eatontown, New JerseyMedicare inspection record
About Shore Pointe Care Center
Shore Pointe Care Center brings together expert medical care and compassionate recovery support in Eatontown, New Jersey. Our skilled nursing and rehabilitation team helps patients regain strength and independence after surgery or illness, with personalized treatment plans and 24-hour professional nursing care.
Community at a glance
Capacity
178 residents
Location
Eatontown, NJ
Status
Listed in a public registry
Care & services offered
Skilled Nursing
Contact & location
139 GRANT AVE, Eatontown, New Jersey 07724
Medicare inspection record
From CMS Care Compare, the federal record every Medicare-certified nursing home is held to. Data as of September 1, 2026. Check it on Medicare.gov
At its most recent standard inspection, on June 4, 2026, state inspectors cited 6 health deficiencies (the New Jersey average is 8.5).
Nurses and nurse aides spend 3 hours 6 minutes with each resident a day, below the New Jersey average of 3 hours 51 minutes.
Medicare fined Shore Pointe Care Center 2 times in the last three years, $135,795 in total.
Staffing
| Measure | This home |
|---|---|
| Nurse and aide time per resident, per day | 3 hours 6 minutesBelow the New Jersey average |
| Registered nurse time per resident, per day | 46 minutesAbove the New Jersey average |
| Nursing staff who left in the past year | 38% |
Inspections
15 health citations in the last three years. Each one is a federal standard inspectors found the home was not meeting.
June 4, 2026 · Standard inspection · 5 citations
Provide safe and appropriate respiratory care for a resident when needed.
Risk of harm, no one hurt, a few residents (level D)Quality of Life and CareCorrected Jun 16, 2026Develop the complete care plan within 7 days of the comprehensive assessment; and prepared, reviewed, and revised by a team of health professionals.
Risk of harm, no one hurt, a few residents (level D)Resident Assessment and Care PlanningCorrected Jun 16, 2026Ensure each resident receives an accurate assessment.
Risk of harm, no one hurt, a few residents (level D)Resident Assessment and Care PlanningCorrected Jun 16, 2026Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist.
Risk of harm, no one hurt, a few residents (level D)Pharmacy ServiceCorrected Jun 16, 2026Provide and implement an infection prevention and control program.
Risk of harm, no one hurt, a few residents (level D)Infection ControlCorrected Jun 16, 2026
November 17, 2025 · Complaint investigation · 1 citation
Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
Immediate danger to residents, a few residents (level J)Quality of Life and CareFrom a complaintCorrected Dec 11, 2025
January 9, 2025 · Standard inspection · 9 citations+
Provide enough food/fluids to maintain a resident's health.
Residents were harmed, a few residents (level G)Quality of Life and CareCorrected Jan 27, 2025Designate a qualified infection preventionist to be responsible for the infection prevent and control program in the nursing home.
Risk of harm, no one hurt, widespread (level F)Infection ControlCorrected Jan 27, 2025Ensure menus must meet the nutritional needs of residents, be prepared in advance, be followed, be updated, be reviewed by dietician, and meet the needs of the resident.
Risk of harm, no one hurt, widespread (level F)Nutrition and DietaryCorrected Jan 27, 2025Provide and implement an infection prevention and control program.
Risk of harm, no one hurt, a few residents (level D)Infection ControlCorrected Jan 27, 2025Develop and implement policies and procedures to prevent abuse, neglect, and theft.
Risk of harm, no one hurt, a few residents (level D)Freedom from Abuse, Neglect, and ExploitationCorrected Jan 27, 2025Ensure services provided by the nursing facility meet professional standards of quality.
Risk of harm, no one hurt, a few residents (level D)Resident Assessment and Care PlanningCorrected Jan 27, 2025Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Risk of harm, no one hurt, a few residents (level D)Resident RightsCorrected Jan 27, 2025Ensure medication error rates are not 5 percent or greater.
Risk of harm, no one hurt, a few residents (level D)Pharmacy ServiceCorrected Jan 27, 2025Ensure the facility is licensed under applicable State and local law and operates and provides services in compliance with all applicable Federal, State, and local laws, regulations, and codes, and with accepted professional standards.
Minimal harm or risk, widespread (level C)AdministrationCorrected Jan 27, 2025
Fines and payment denials
2 fines totaling $135,795 in the last three years.
- November 17, 2025Fine: $108,154
- January 9, 2025Fine: $27,641
About the home, per Medicare
- Ownership
- For profit - Individual
- Legal business name
- Gateway Care Center, LLC
- Medicare-certified beds
- 178
- Average residents per day
- 145
- Accepts
- Medicare and Medicaid
- First certified
- January 1, 1981
- Part of a chain
- The Rosenberg Family, 16 homes
- Inside a hospital
- No
- Continuing care retirement community
- No
- Resident or family council
- Resident
- Sprinklers in all required areas
- Yes
- CMS Certification Number
- 315177
Location
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139 GRANT AVEEatontown, NJ 07724
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Questions about Shore Pointe Care Center
How did Shore Pointe Care Center do on its last inspection?+
State inspectors visited on June 4, 2026 and cited 6 health deficiencies, 1 of them from complaint investigations. The New Jersey average is 8.5.
How much nursing care does each resident get at Shore Pointe Care Center?+
Nurses and aides spend 3 hours 6 minutes with each resident per day, including 46 minutes from registered nurses. 38% of nursing staff left over the past year.
Has Shore Pointe Care Center been fined by Medicare?+
Yes. Medicare fined Shore Pointe Care Center 2 times in the last three years, totaling $135,795.
Does Medicare cover skilled nursing?+
Medicare covers up to 100 days of skilled nursing per benefit period after a qualifying 3-day hospital stay — fully for the first 20 days, then with a daily copay. Long-term custodial stays are generally not covered.
How much does a nursing home cost?+
A semi-private room averages about $7,900 per month nationally; private rooms cost more. Medicaid is the largest payer for long-term nursing home care.
What is the CMS star rating?+
Medicare rates nursing homes 1 to 5 stars on its Care Compare site. We don't repeat those stars here. Each nursing home page shows Medicare's underlying record instead: inspections, staffing and fines, with a link to check it on Medicare.gov.