315 Hubbard Rd, Conway, AR 72034
Independent LivingActive Adult Living
Affordable senior housingIndependent livingAge 62+ community
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About Heritage Living Center
Heritage Living Center brings together experienced medical staff and compassionate care in Conway, Arkansas, where skilled nursing and rehabilitation support recovery and independence. Our facility focuses on personalized treatment plans and dignified healing for each resident.
Community at a glance
Capacity
140 residents
Location
Conway, AR
Status
Listed in a public registry
Care & services offered
Skilled Nursing
Contact & location
1175 MORNINGSIDE DRIVE, Conway, Arkansas 72034
Medicare inspection record
From CMS Care Compare, the federal record every Medicare-certified nursing home is held to. Data as of September 1, 2026. Check it on Medicare.gov
- Medicare flags Heritage Living Center for a citation related to abuse of residents in its recent inspections.
At its most recent standard inspection, on November 26, 2025, state inspectors cited 6 health deficiencies (the Arkansas average is 2.7).
Nurses and nurse aides spend 3 hours 36 minutes with each resident a day, below the Arkansas average of 4 hours 1 minute.
Medicare fined Heritage Living Center once in the last three years, $13,065 in total.
Staffing
| Measure | This home |
|---|---|
| Nurse and aide time per resident, per day | 3 hours 36 minutesBelow the Arkansas average |
| Registered nurse time per resident, per day | 26 minutes |
| Nursing staff who left in the past year | 38%Below the Arkansas average |
1 administrator has left the home in the past year.
Inspections
12 health citations in the last three years. Each one is a federal standard inspectors found the home was not meeting.
July 24, 2026 · Complaint investigation · 2 citations
Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
Residents were harmed, a few residents (level G)Quality of Life and CareFrom a complaintAlready fixed by Jul 13, 2026Protect each resident from all types of abuse such as physical, mental, sexual abuse, physical punishment, and neglect by anybody.
Residents were harmed, a few residents (level G)Freedom from Abuse, Neglect, and ExploitationFrom a complaintPlan to fix it accepted
November 26, 2025 · Standard inspection · 4 citations
Conduct and document a facility-wide assessment to determine what resources are necessary to care for residents competently during both day-to-day operations (including nights and weekends) and emergencies.
Risk of harm, no one hurt, widespread (level F)AdministrationCorrected Dec 15, 2025Provide and implement an infection prevention and control program.
Risk of harm, no one hurt, a pattern (level E)Infection ControlCorrected Dec 15, 2025Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
Risk of harm, no one hurt, a pattern (level E)Nutrition and DietaryCorrected Dec 15, 2025Honor the resident's right to a dignified existence, self-determination, communication, and to exercise his or her rights.
Risk of harm, no one hurt, a few residents (level D)Resident RightsCorrected Dec 15, 2025
August 14, 2025 · Complaint investigation · 1 citation+
Ensure that the facility has sufficient staff members who possess the competencies and skills to meet the behavioral health needs of residents.
Risk of harm, no one hurt, a few residents (level D)Quality of Life and CareFrom a complaintCorrected Sep 12, 2025
June 5, 2024 · Standard inspection · 5 citations+
Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
Risk of harm, no one hurt, widespread (level F)Nutrition and DietaryCorrected Jul 3, 2024Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.
Risk of harm, no one hurt, a pattern (level E)Pharmacy ServiceCorrected Jul 3, 2024Make sure that a working call system is available in each resident's bathroom and bathing area.
Risk of harm, no one hurt, a few residents (level D)EnvironmentalCorrected Jul 3, 2024Provide safe and appropriate respiratory care for a resident when needed.
Risk of harm, no one hurt, a few residents (level D)Quality of Life and CareCorrected Jul 3, 2024Keep residents' personal and medical records private and confidential.
Risk of harm, no one hurt, a few residents (level D)Resident RightsCorrected Jul 3, 2024
Fines and payment denials
1 fine totaling $13,065 in the last three years.
- July 24, 2026Fine: $13,065
About the home, per Medicare
- Ownership
- For profit - Corporation
- Legal business name
- Hlnc, Inc
- Medicare-certified beds
- 140
- Average residents per day
- 126
- Accepts
- Medicare and Medicaid
- First certified
- April 3, 1996
- Part of a chain
- Anthony & Bryan Adams, 38 homes
- Inside a hospital
- No
- Continuing care retirement community
- No
- Resident or family council
- Resident
- Sprinklers in all required areas
- Yes
- CMS Certification Number
- 045308
Location
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1175 MORNINGSIDE DRIVEConway, AR 72034
12 other communities within 10 miles
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1622 SCOTT ST, Conway, AR 72034
Assisted Living
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Questions about Heritage Living Center
How did Heritage Living Center do on its last inspection?+
State inspectors visited on November 26, 2025 and cited 6 health deficiencies, 2 of them from complaint investigations. The Arkansas average is 2.7.
How much nursing care does each resident get at Heritage Living Center?+
Nurses and aides spend 3 hours 36 minutes with each resident per day, including 26 minutes from registered nurses. 38% of nursing staff left over the past year.
Has Heritage Living Center been fined by Medicare?+
Yes. Medicare fined Heritage Living Center once in the last three years, totaling $13,065.
Does Medicare cover skilled nursing?+
Medicare covers up to 100 days of skilled nursing per benefit period after a qualifying 3-day hospital stay — fully for the first 20 days, then with a daily copay. Long-term custodial stays are generally not covered.
How much does a nursing home cost?+
A semi-private room averages about $7,900 per month nationally; private rooms cost more. Medicaid is the largest payer for long-term nursing home care.
What is the CMS star rating?+
Medicare rates nursing homes 1 to 5 stars on its Care Compare site. We don't repeat those stars here. Each nursing home page shows Medicare's underlying record instead: inspections, staffing and fines, with a link to check it on Medicare.gov.