Fitz Personal Care
State licensed230 S Broad Street, Rome, GA 30161
Assisted Living
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Prices not published
About Etowah Landing
Etowah Landing brings together skilled nursing and rehabilitation expertise in Rome, Georgia, where experienced caregivers focus on helping residents regain strength and independence. Our team provides personalized medical care and therapy services designed to support recovery and well-being during life's transitions.
Community at a glance
Capacity
100 residents
Location
Rome, GA
Status
Listed in a public registry
Care & services offered
Skilled Nursing
Contact & location
809 SOUTH BROAD STREET, Rome, Georgia 30161
Medicare inspection record
From CMS Care Compare, the federal record every Medicare-certified nursing home is held to. Data as of September 1, 2026. Check it on Medicare.gov
At its most recent standard inspection, on April 13, 2026, state inspectors cited 5 health deficiencies (the Georgia average is 5.0).
Nurses and nurse aides spend 3 hours 37 minutes with each resident a day, about the same as the Georgia average.
Medicare fined Etowah Landing once in the last three years, $88,205 in total.
Staffing
| Measure | This home |
|---|---|
| Nurse and aide time per resident, per day | 3 hours 37 minutes |
| Registered nurse time per resident, per day | 21 minutesBelow the Georgia average |
| Nursing staff who left in the past year | 64%Above the Georgia average |
1 administrator has left the home in the past year.
Inspections
16 health citations in the last three years. Each one is a federal standard inspectors found the home was not meeting.
April 13, 2026 · Standard inspection · 5 citations
Provide and implement an infection prevention and control program.
Risk of harm, no one hurt, widespread (level F)Infection ControlCorrected Jun 3, 2026Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.
Risk of harm, no one hurt, a pattern (level E)Pharmacy ServiceCorrected Jun 3, 2026Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Risk of harm, no one hurt, a pattern (level E)Resident RightsCorrected Jun 3, 2026Provide appropriate care for a resident to maintain and/or improve range of motion (ROM), limited ROM and/or mobility, unless a decline is for a medical reason.
Risk of harm, no one hurt, a few residents (level D)Quality of Life and CareCorrected Jun 3, 2026Provide care and assistance to perform activities of daily living for any resident who is unable.
Risk of harm, no one hurt, a few residents (level D)Quality of Life and CareCorrected Jun 3, 2026
June 12, 2025 · Standard inspection · 2 citations
Provide the required documentation or notification related to the resident's needs, appeal rights, or bed-hold policies.
Risk of harm, no one hurt, a few residents (level D)Resident RightsFrom a complaintCorrected Jul 7, 2025Ensure that residents are free from significant medication errors.
Risk of harm, no one hurt, a few residents (level D)Pharmacy ServiceCorrected Jul 7, 2025
February 12, 2024 · Standard inspection · 9 citations+
Provide safe and appropriate respiratory care for a resident when needed.
Immediate danger to residents, a pattern (level K)Quality of Life and CareCorrected Mar 22, 2024Administer the facility in a manner that enables it to use its resources effectively and efficiently.
Immediate danger to residents, a pattern (level K)AdministrationCorrected Mar 22, 2024Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.
Immediate danger to residents, a pattern (level K)Resident Assessment and Care PlanningCorrected Mar 22, 2024Keep all essential equipment working safely.
Immediate danger to residents, a pattern (level K)EnvironmentalCorrected Mar 22, 2024Provide and implement an infection prevention and control program.
Risk of harm, no one hurt, widespread (level F)Infection ControlCorrected Mar 22, 2024Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
Risk of harm, no one hurt, widespread (level F)Nutrition and DietaryCorrected Mar 22, 2024Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
Risk of harm, no one hurt, a few residents (level D)Quality of Life and CareCorrected Mar 22, 2024Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Risk of harm, no one hurt, a few residents (level D)Resident RightsCorrected Mar 22, 2024Implement gradual dose reductions(GDR) and non-pharmacological interventions, unless contraindicated, prior to initiating or instead of continuing psychotropic medication; and PRN orders for psychotropic medications are only used when the medication is necessary and PRN use is limited.
Risk of harm, no one hurt, a few residents (level D)Pharmacy ServiceCorrected Mar 22, 2024
Fines and payment denials
1 fine totaling $88,205 and 1 Medicare payment denial in the last three years.
- February 12, 2024Payment denial, 35 days
- February 12, 2024Fine: $88,205
About the home, per Medicare
- Ownership
- For profit - Individual
- Legal business name
- Rome Center LLC
- Medicare-certified beds
- 100
- Average residents per day
- 81
- Accepts
- Medicare and Medicaid
- First certified
- February 1, 1989
- Inside a hospital
- No
- Continuing care retirement community
- No
- Resident or family council
- Resident
- Sprinklers in all required areas
- Yes
- CMS Certification Number
- 115348
Location
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809 SOUTH BROAD STREETRome, GA 30161
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Questions about Etowah Landing
How did Etowah Landing do on its last inspection?+
State inspectors visited on April 13, 2026 and cited 5 health deficiencies. The Georgia average is 5.0.
How much nursing care does each resident get at Etowah Landing?+
Nurses and aides spend 3 hours 37 minutes with each resident per day, including 21 minutes from registered nurses. 64% of nursing staff left over the past year.
Has Etowah Landing been fined by Medicare?+
Yes. Medicare fined Etowah Landing once in the last three years, totaling $88,205.
Does Medicare cover skilled nursing?+
Medicare covers up to 100 days of skilled nursing per benefit period after a qualifying 3-day hospital stay — fully for the first 20 days, then with a daily copay. Long-term custodial stays are generally not covered.
How much does a nursing home cost?+
A semi-private room averages about $7,900 per month nationally; private rooms cost more. Medicaid is the largest payer for long-term nursing home care.
What is the CMS star rating?+
Medicare rates nursing homes 1 to 5 stars on its Care Compare site. We don't repeat those stars here. Each nursing home page shows Medicare's underlying record instead: inspections, staffing and fines, with a link to check it on Medicare.gov.